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The FRAME Hotel

4.0 star property
Family-friendly hotel with a 24-hour front desk and a coffee shop

Choose dates to view prices

Photo gallery for The FRAME Hotel

Suite, Terrace | View from room
Front of property
Minibar, in-room safe, desk, blackout drapes
Daily buffet breakfast (EUR 15 per person)
Queen Deluxe | Minibar, in-room safe, desk, blackout drapes
VIP Access

Reviews

9.6 out of 10
Exceptional

Popular amenities

  • Bar
  • Pet friendly
  • Room service
  • Laundry
  • Housekeeping
The current price is ₩368,066
₩427,566 total
includes taxes & fees
Apr 22 - Apr 23

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Room options

Available filters for rooms
Showing 7 of 7 rooms

View all photos for Economy Room, 1 Large Twin Bed

Economy Room, 1 Large Twin Bed | Minibar, in-room safe, desk, blackout drapes

Economy Room, 1 Large Twin Bed

Highlights

Soundproofed
Air conditioning
Heating
Smart TV
Blackout drapes/curtains
Hair dryer
Bidet
Private bathroom
  • 13 sq m
  • Sleeps 2
  • 1 Large Twin Bed

View all photos for Suite

Suite | Minibar, in-room safe, desk, blackout drapes

Suite

Highlights

Soundproofed
Air conditioning
Heating
Free cribs/infant beds
Smart TV
Blackout drapes/curtains
Hair dryer
Bidet
  • 26 sq m
  • Sleeps 4
  • 1 Queen Bed and 1 Double Sofa Bed OR 2 Large Twin Beds and 1 Double Sofa Bed

View all photos for Queen Deluxe

Queen Deluxe | Minibar, in-room safe, desk, blackout drapes

Queen Deluxe

Highlights

Soundproofed
Air conditioning
Heating
Free cribs/infant beds
Smart TV
Blackout drapes/curtains
Hair dryer
Bidet
  • 18 sq m
  • Sleeps 3
  • 1 Queen Bed OR 1 Queen Bed and 1 Twin Sofa Bed

View all photos for Suite, Terrace

Suite, Terrace | Minibar, in-room safe, desk, blackout drapes

Suite, Terrace

Highlights

Terrace
Soundproofed
Air conditioning
Heating
Free cribs/infant beds
Smart TV
Blackout drapes/curtains
Private bathroom
  • City view
  • 50 sq m
  • Sleeps 6
  • 2 Queen Beds and 1 Double Sofa Bed

View all photos for Deluxe Room

Deluxe Room | Minibar, in-room safe, desk, blackout drapes

Deluxe Room

Highlights

Soundproofed
Air conditioning
Heating
Free cribs/infant beds
Smart TV
Blackout drapes/curtains
Hair dryer
Bidet
  • 18 sq m
  • Sleeps 3
  • 1 Queen Bed

View all photos for SUITE GIOCONDA

SUITE GIOCONDA | Minibar, in-room safe, desk, blackout drapes

SUITE GIOCONDA

Highlights

Soundproofed
Air conditioning
Heating
Smart TV
Blackout drapes/curtains
Separate bedroom
Hair dryer
Bidet
  • 25 sq m
  • Sleeps 3
  • 1 Queen Bed and 1 Twin Sofa Bed

View all photos for Superior Double or Twin Room

Superior Double or Twin Room | View from room

Superior Double or Twin Room

Highlights

Soundproofed
Air conditioning
Heating
Smart TV
Blackout drapes/curtains
Hair dryer
Bidet
Private bathroom
  • 15 sq m
  • Sleeps 2
  • 1 Queen Bed OR 2 Twin Beds

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About the neighborhood

Map
Via Panzani 2, Duomo, Florence, FI, 50123

What's nearby

  • Historic Centre of Florence - 1 min walk - 0.0 km
  • Piazza di Santa Maria Novella - 4 min walk - 0.4 km
  • Cathedral of Santa Maria del Fiore - 4 min walk - 0.4 km
  • Piazza del Duomo - 6 min walk - 0.5 km
  • Uffizi Gallery - 10 min walk - 0.9 km

Getting around

  • Unità Tram Stop - 3 min walk
  • Florence (ZMS-Santa Maria Novella Train Station) - 6 min walk
  • Florence Airport, Peretola (FLR) - 24 min drive

Restaurants

  • ‪Ristorante Lorenzo dè Medici - ‬2 min walk
  • ‪Cantinetta Antinori restaurant Florence - ‬2 min walk
  • ‪Banki Ramen - ‬2 min walk
  • ‪Ristorante Konnubio - ‬3 min walk
  • ‪La Boulangerie Del Rifrullo SRL - ‬1 min walk

About this property

The FRAME Hotel

Upscale family-friendly hotel near Historic Centre of Florence
A short walk from Piazza di Santa Maria Novella and Cathedral of Santa Maria del Fiore, The FRAME Hotel provides a coffee shop/cafe, dry cleaning/laundry services, and a bar. Guests can connect to free in-room WiFi.
You'll also enjoy the following perks during your stay:
  • Buffet breakfast (surcharge), a roundtrip airport shuttle (surcharge), and an elevator
  • Luggage storage, multilingual staff, and a front-desk safe
  • Smoke-free premises, coffee/tea in the lobby, and a vending machine
  • Guest reviews speak highly of the helpful staff and location
Room features
All guestrooms at The FRAME Hotel include perks such as air conditioning and bathrobes, as well as amenities like free WiFi and safes. Guest reviews highly rate the clean rooms at the property.
Other amenities include:
  • Bidets, free toiletries, and hair dryers
  • 40-inch Smart TVs with digital channels
  • Childcare services, electric kettles, and heating

Languages

Arabic, English, French, Italian, Romanian, Spanish

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Offsite parking available from 7:00 AM to midnight (EUR 30 per night)
  • 24-hour roundtrip airport shuttle on request for a surcharge
  • Onsite parking options include a garage

Food and drink

  • Daily buffet breakfast available 7:30 AM to 11:00 AM for a fee: EUR 15 per person
  • A bar/lounge
  • A coffee shop/cafe
  • Coffee and tea in common areas
  • Hosted evening meal available daily for a fee of EUR 30; reservation required
  • Snack bar/deli

Family friendly

  • In-room babysitting (surcharge)
  • Laundry facilities
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Proposal/romance packages
  • Tour and ticket assistance
  • Turndown service

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator (29 inch wide door)
  • Visual alarms in hallways
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible registration desk
  • Wheelchairs on site

More

  • Smoke-free property
  • Tuscan architecture

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Bathrobes
  • Bidet
  • Free toiletries
  • Hair dryer
  • Slippers
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 40-inch smart TV with digital channels

Food and drink

  • Champagne service
  • Coffee/tea maker
  • Electric kettle
  • Espresso maker
  • Limited room service
  • Minibar

More

  • Air conditioning
  • Desk
  • Heating
  • Phone
  • Safe
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: midnight
Late check-in subject to availability
Minimum check-in age: 18

Check-out

Check-out before noon
Contactless check-out available

Special check-in instructions

This property offers transfers from the airport (surcharges may apply); guests must contact the property with arrival details before travel, using the contact information on the booking confirmation
Guests must contact the property in advance for check-in instructions; front desk staff will greet guests on arrival at the property
To make arrangements for check-in please contact the property at least 24 hours before arrival using the information on the booking confirmation
Guests booked in Half Board rates receive set menu dinner for guests age 15 and older in the booking. Dinner is provided by the restaurant next door, served in the hotel. Dinner fees for children age 14 and younger are collected at the property.

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of EUR 10 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
1 total pets
Restrictions apply; for more information contact the property at the number on the booking confirmation
Food and water bowls are available

Children and extra beds

Children are welcome
1 child, up to the age of 6 years, can stay for free if using existing beds when occupying the parent or guardian's room
Rollaway/extra beds are not available

Property payment types

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • A tax is imposed by the city: EUR 7.00 per person, per night, up to 7 nights

We have included all charges provided to us by the property.

Optional extras

  • Fee for buffet breakfast: approximately EUR 15 per person
  • Airport shuttle fee: EUR 50 per person (one-way)
  • Airport shuttle fee per child: EUR 50 (one-way)
  • Nearby parking fee: EUR 30.00 per night (492 ft away; open 7:00 AM to midnight)
  • Pet fee: EUR 10 per pet, per night
  • Service animals are exempt from fees
  • Hosted evening meal: EUR 30

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash
Safety features at this property include a smoke detector and a security system
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
Property Registration Number IT048017A19ICEWVFV

We should mention

All guests, including children, must be present at check-in and show their government-issued photo ID card or passport
Cash transactions at this property cannot exceed EUR 5000, due to national regulations; for further details, please contact the property using information in the booking confirmation
Only registered guests are allowed in the guestrooms

National rating

This property has received its official star rating from the local rating authority.

Property is also known as

FRAME Hotel Florence
FRAME Hotel Florence
FRAME Hotel
FRAME Florence
Hotel The FRAME Hotel Florence
Florence The FRAME Hotel Hotel
Hotel The FRAME Hotel
The FRAME Hotel Florence
FRAME
The FRAME Hotel Hotel
The FRAME Hotel Florence
The FRAME Hotel Hotel Florence

Frequently asked questions

Is The FRAME Hotel pet-friendly?

Yes, this hotel allows cats and dogs (limit 1 total). There's a fee of EUR 10 per pet, per night. Service animals are exempt from fees.

How much does it cost to stay at The FRAME Hotel?

As of Apr 20, 2025, prices found for a 1-night stay for 2 adults at The FRAME Hotel on Apr 22, 2025 start from ₩368,066, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

What time is check-in at The FRAME Hotel?

Check-in start time: 3:00 PM; Check-in end time: midnight. Late check-in is available during limited hours.

What time is check-out at The FRAME Hotel?

Check-out is at noon.

Does The FRAME Hotel provide a shuttle to the airport?

Yes, there's an airport shuttle that runs on request. A fee of EUR 50 per person applies.

Where is The FRAME Hotel located?

This family-friendly Florence hotel is located in the historical district, just steps from Via de' Tornabuoni and Historic Centre of Florence. Piazza di Santa Maria Novella and Cathedral of Santa Maria del Fiore are also within 5 minutes. Unità Tram Stop is only a 3-minute walk and Valfonda - Stazione Santa Maria Novella Tram Stop is 5 minutes.

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The FRAME Hotel Reviews

Reviews

9.6

Exceptional

Rating 10 - Excellent. 416 out of 510 reviews
Rating 8 - Good. 70 out of 510 reviews
Rating 6 - Okay. 13 out of 510 reviews
Rating 4 - Poor. 8 out of 510 reviews
Rating 2 - Terrible. 3 out of 510 reviews

9.8/10

Cleanliness

9.8/10

Staff & service

9.2/10

Amenities

9.6/10

Property conditions & facilities

9.4/10

Eco-friendliness

Reviews

10/10 Excellent

Erendira

We enjoyed our stay here very much. The rooms are very comfortable and modern. The staff was very friendly and welcoming! The location is also very convenient. In between the train station and the main attractions.
Stayed 1 night in Apr 2025

10/10 Excellent

Hanh

We very much enjoyed our stay. The room and bathroom were spacious and clean
Stayed 3 nights in Mar 2025

10/10 Excellent

Joe

The hotel located in a great neighborhood close to everything shops and historic buildings
Stayed 1 night in Feb 2025

10/10 Excellent

Anis

Nice boutique hotel, Well maintained. We stayed at the family suite and it was very good and spacious. Decent options at the breakfast. The location is very good and walkable to attractions easily and lot of food options.
Stayed 2 nights in Mar 2025

10/10 Excellent

Carlos

Great staff, super friendly and helpful and excellent location in the middle of Florence!
Stayed 1 night in Mar 2025

10/10 Excellent

Susan

It was a very cozy hotel with a beautiful area around
Stayed 5 nights in Nov 2024

10/10 Excellent

Johnelle

Beautiful property. The staff were all friendly and helpful. The hotel is filled with a custom collection of Mona Lisa inspired art. If you’re lucky, you too may find yourself staying in the very room the stolen painting was recovered from!
Stayed 1 night in Mar 2025

10/10 Excellent

Derien

The bath was the best part for me. The staff was amazing especially the cleaning staff!
Stayed 5 nights in Jan 2025

10/10 Excellent

Sheina

Great location and friendly staff.
Stayed 2 nights in Aug 2024

10/10 Excellent

Susan

This was an amazing property to stay at Very close to the train station, shopping, restaurants, and the sites in Florence. The staff is super helpful and friendly!!
Stayed 1 night in Dec 2024

10/10 Excellent

Nadine

Perfect location and friendly, helpful staff.
Stayed 3 nights in Oct 2024

10/10 Excellent

Elaine

Amazing location and the rooms is really nice. I booked the suite room which comes with a little loft for the extra bed.
Stayed 3 nights in Dec 2024

10/10 Excellent

Carrie

This hotel is so cute! Clean, friendly staff, great rooms, super great location - loved everything about it!
Stayed 7 nights in Sep 2024

10/10 Excellent

Shukan

You can walk everywhere from here !
Stayed 1 night in Nov 2024

10/10 Excellent

Ashley

Incredible location, room, and staff!

We had an incredible stay at the Frame, from the service to the views, to the location. I truly cannot wait to stay here again. The front desk booked us an incredible meal at Buca Mario and overall made our trip memorable. Highly recommend!! Don't forget to try the breakfast and the wine cellar, both were great.
Stayed 2 nights in Nov 2024

10/10 Excellent

Susan

The location of this hotel is amazing! You are close to the train station and shopping! Restaurants are right outside the entrance of hotel! Staff is amazing! I highly recommend!
Stayed 1 night in Dec 2024

10/10 Excellent

Liliana

Best in class staff. Everyone was extremely friendly and helpful
Stayed 3 nights in Dec 2024

10/10 Excellent

Nadia

Room was clean and comfortable. Service was excellent. Location perfect. Highly recommend.
Stayed 5 nights in Nov 2024

10/10 Excellent

Eldon

Great location, very helpful staff, nice rooms
Stayed 3 nights in May 2024

10/10 Excellent

Alex

Nice hotel close to everything in Florence.
Stayed 1 night in Aug 2024

8/10 Good

Heather

Fantastic hotel with exceptional customer service and hospitality. Great location for exploring Florence and all members of the team made us feel so welcome and were available for any queries/requests we had. I'd visit Florence again, just to stay here. Building is full of character and breakfast here, was a great way to start the day.
Stayed 4 nights in Nov 2024

10/10 Excellent

Dipan

Excellent staff and great room
Stayed 1 night in Jul 2024

10/10 Excellent

Daniel

Female staff member was exceptional. She mentioned places to visit and places to eat.
Stayed 2 nights in Nov 2024

10/10 Excellent

Bonnie

We had a lovely stay. Very friendly staff, comfortable and clean.
Stayed 3 nights in Jul 2024

10/10 Excellent

Allan

Perfect hotel! Walking distance from all the important places
Stayed 2 nights in Sep 2024